Cubitts Summer Campaign
In the heat and the light.
Client: Cubitts
Art Director: Theodora Alfredsdottir
For Cubitts' 2022 Summer campaign, I were tasked with producing campaign print images for in-store posters, as well as Strobot™️ motion assets for web and social media use.
The brief for this project was centered around Brazilian modernism c1940, with the core inspiration being 'In the heat and the light.' In order to bring this concept to life, we leveraged the vibrant color palettes, bold patterns, and strong shapes that defined the movement, all while keeping the focus on Cubitts' signature eyewear products.
With an eye for detail and a commitment to excellence, we worked tirelessly to create stunning visuals that would capture the attention of the target audience and elevate the brand's overall aesthetic.
Brought to life with my Strobot™️ lighting system. It’s bullet time with light.
